Jo is the CMO/CCO for Britain's America's Cup team, INEOS TEAM UK. Jo has worked alongside Sir Ben Ainslie since 2001 securing his commercial funding through three Olympic campaigns and in 2011 the pair set the 
strategy for a new British America’s Cup team, INEOS TEAM UK, to challenge for and win the trophy for Britain.
 
A mother of two teenage daughters who lives in Gurnard on the Isle of Wight, keen recreational cyclist and runner. In 2018 Jo ran the London Marathon for Heads Together, having previously cycled from London to Paris and rowed the English Channel for charity.
 
Jo started her working life at Lloyds Bank International, but her love of sailing eventually pulled her from the City to compete on the International Match Racing Circuit for four years with double Olympic gold medallist, Shirley Robertson. The team were ranked number one in the world for over 12 months.
 
Whilst competing on the sailing circuit, Jo freelanced as a sailing writer and TV news producer. These tools along with her marketing background proved invaluable when she started the sports marketing agency, Into the Blue in 2005.